When it comes to marketing, offers are an essential part of your tool kit.
Offers can draw in new customers, create value for existing customers, nurture and convert leads, and build your brand in a big way. But taking the offer concept in your head and putting it into action in real-life can be an overwhelming prospect!
What do you actually offer? How do you put it together? And most importantly, how do you get the right eyes on it?
Having someone to help you navigate the process can turn your ideas into a profitable reality. That is exactly what I did here with Roz from OMG Marketing for Christie from Active Soul.
To show you where to get started, let's look at the steps involved and see how it works in real life.
Use Your Knowledge And Experience To Create A Niche Offer
Meet Christie From Active Soul
Active Soul is a business specialising in the health, fitness, and wellbeing of women in all stages. Christie is the brains behind the brand and takes pride in meeting women where they are and ensuring they thrive through each stage of their journey.
During Covid, Christie took the time to do an extensive rebranding. She wanted to grow her brand awareness with a greater focus on the new areas of specialty within the business.
“I needed new reach outside of those who already knew about my business. With a rebrand done, I also wanted to shift people’s perceptions of Active Soul.
I worked with Roz at OMG Marketing for eight weeks. She guided me towards creating a new programme and supported me in building awareness of offers through social media posts and exposure.”
Roz was able to help Christie create the ideal offer and programme for her niche by using a framework, starting with…
Drilling Down Into What People Need
Before you even consider putting your niche offer into action, you must take a deep dive into the needs of your ideal customers. Understand their pain points and how you can solve those problems for them is vital. But, so is knowing things like how they live, how they spend their time, and who influences them.
Once you have thoroughly gotten to know your audience, you can shape that offer into something that appeals to them and identify your unique selling point.
“I’d done a lot of work on avatars, client problems, or pain points and solutions before with other mentors, but OMG Marketing’s worksheets were a great reminder that helped me create added awareness to the content I was delivering.
These frameworks provided a good structure to work from to ensure content was on-point. And when I missed the point, [Roz] gave great feedback to tweak and refine.”
Use Your Industry Expertise To Create And Position Your Offer Correctly
Your niche is your area of expertise, which means you have a wealth of valuable insight and advice to offer your customers. But you need to do more than just tell your followers how great you are; you need to show them!
The proof is in the pudding. This is where positioning your brand and your offer correctly are essential.
Authenticity is an essential part of building trust in your brand, and therefore your offers and products. You need to combine authentic storytelling with relevant content that positions you as an expert. Weaving these elements together in the right way to draw in your audience can be a tricky prospect. So, having someone who knows their way around social media marketing on your team is an enormous help.
“I think Roz pushed me best to create a programme/offer that I would never otherwise have done. It's still not finished, but working with her started the process, got me thinking outside the square, put me in contact with a key person to collaborate with, and has built the confidence to roll it out in the New Year when the timing is better.
Anyone with the knowledge and experience sitting there contemplating how they can reach clients in a different way than they have previously would benefit from her insight.”
How Using A Social Media Coach Can Help You Craft Your Niche Offers
As a business owner, you no doubt have dozens of ideas zipping around in your head. But all too often, they don’t make it onto paper or into reality! Perhaps you feel you are not ready, not good enough, or not sure how to create these offers.
Whatever the reason, a social media coach can be a game-changer.
The right coach can provide the clarity and insight you need to know you are on the right path, and that all-important accountability to keep you pushing forward out of your comfort zone.
Check out the ways Roz from OMG Marketing helped Christie move forward with her business:
“Roz got me to look differently at how I deliver content to my followers, has prompted me to push myself out of my comfort zone and not wait for things to be perfect.
She had great suggestions on content and got me to start working on a programme that I didn't feel ready for but am so glad I started. Her tips on drip-feeding info and creating a waitlist - and as a result, a demand for this - have been brilliant.
Being accountable to Roz meant I worked to deadlines more effectively. I've drafted a new standalone programme and started to drip feed content via social media to create a waitlist to beta launch early next year. I'm more conscious of the wording of posts and the need to create demand and urgency with promotions.
I had a few big projects running alongside that meant I had a few balls up in the air at the same time, but she would check in on these also with goals and targets to work towards, so even when I wasn't working on my programme, the same skills were being put into play in other ways.”
The right offers can transform your business, and working with a social media coach can transform you, too! If you need some help turning your niche offer ideas into marketable, profitable content, contact Roz from OMG Marketing today.