If you are running a business, you need to have a presence on social media.
But just setting up an account and posting randomly from time to time is almost not worth the bother. To do your business justice, you need to have a solid social strategy in place.
But it can be hard knowing where to start.
What does a social strategy even look like, and how do you go about creating one?
Well, a true social media strategy can create amazing results for your business. Which is exactly what Kirstyn from KC Fit discovered when she started working with Roz at OMG Marketing.
Let's look at the reasons why it's so essential to sort your social media strategy and check out how Kirstyn went from confused to killing it online.
The Importance of Having the Right Social Media Strategy
Why Do You Need A Social Media Strategy?
Your business is on social media to be seen, attract new clients, and build relationships with your audience. Platforms such as Facebook and Instagram have enormous potential reach. They can help you build your brand and create a strong, authentic connection with your customers.
This isn’t done by accident or by randomly posting content just for the sake of it. A solid strategy helps you clarify your goals, define your brand voice and tone, and give you metrics to measure your success against.
Consistency is vital when managing your social media, and this is achieved by thorough planning. While it may feel time-consuming to begin with, in the long run, you will actually save time. Instead of flicking through photos and racking your brain coming up with new captions every few days, you will draw from your strategy and have your posts sorted and scheduled ahead of time, leaving you free to focus on other things.
With a well-thought-out strategy, you will be able to target your audience more effectively and include plenty of opportunities to engage with your followers.
Adapting Your Social Media Strategy To Cope With Unexpected Challenges
This year has been particularly hard on small businesses, highlighting the need for a strong social strategy to help them stay afloat.
Like many small businesses in NZ, KC Fit struggled with how to manage their marketing when Covid hit. They run face to face boot camps, boxing and rehab sessions, as well as various online courses and memberships.
After Covid hit, bringing lockdowns with it, they decided they needed some direction and strategies to market their online courses.
“We had heard about Roz through social media channels and found out that she lived just down the road from us, so it was meant to be. We then found out that there was Covid funding available for her services, which we got; once that ran out, we continue to hire her for her services.”
How To Come Up With A Social Strategy
There’s a tonne of info online about managing your social media – but it could take you weeks to get through it all. Often, the information is conflicting, making it hard to know what the right move is for your business.
If you really want to fast track your social media success, finding a social media coach can be a game-changer, particularly if they are already an expert in your industry.
When you work with a specialist coach, you will learn strategies for building engagement, increasing brand awareness, and boosting sales.
KC Fit experienced all these amazing benefits when working with Roz from OMG Marketing.
“One of the first things we did with Roz was to create and launch the KC Fit Core Restore course. She gave us great direction and purpose - from email sequences and social media posting to costing. We had our most successful launch ever, selling over 150 in our week launch.”
Laying Groundwork For The Future
Kirstyn discovered that the skills she was learning from Roz could be replicated again and again. When working with a coach, not only will you receive expert advice, experience, and a game-plan, you and your team will also learn the skills to take control of your marketing in the future.
“We have more direction when posting on Social Media, telling our story that people relate to. She has also opened doors to numerous contacts, which has given us opportunities to reach more of our audience.”
Here are just some of the fantastic things KC Fit has achieved since working with OMG Marketing:
The Importance Of A Strategic Plan
A strategic plan is not a one-off project. It’s a living plan that evolves over time as you and your coach continue to meet to discuss results and goals each month.
“Roz knows her stuff; she specialises in the fitness industry, so she gets it. She is relentless in making you get things done while celebrating the wins but making sure you keep on track with posting content, emails, and making sure you know your worth and not undercharging for your services/products.”
If you are feeling lost because you don’t really know what you are doing online, or worried that you are going to be left behind because you aren’t using social media right, it’s time to reach out for some support.
Contact me today for a free 30-minute strategy call to get started.