These are posts that will provoke some discussions.
If you’re a health and fitness professional, you know there are plenty of differing opinions, strategies, and methods floating around out there. And if you’ve dabbled in social media, you will also be aware that people can be very free with their criticisms in the comment section—so it’s important to make sure what you’re saying is solid.
Very few things in the exercise world are black and white. You’ll always come across those who disagree with your methods. That’s why we use case studies, evidence, and experience to back up what we are saying and promoting! Some topics, however, are more controversial than others.
If there was one thing we learnt in 2020, it was that you can’t predict what the year will look like. And yet, we are always going to try.
The fitness industry is continually evolving. While hard work and sweat remain at the core of any workout regime, trends change throughout the years just as they do in all areas of life from clothes to cooking.
Collected and collated below are some of the health and fitness trends that those in the know are foreseeing for the year to come. So read on, take notes, and be ready to get ahead of the curve. Just kidding—continue to do what works for you, and you might consider incorporating some of these concepts if they sound appealing.
People don’t just hire a personal trainer because they want the company.
They do it because they have reached the point of realising that they need help to achieve their goals. Said goals might be health-related, fitness-related or weight loss-related—whatever they are, at some point they become important enough to join a gym or even hire a professional.
Making prospective clients feel bad about their bodies is NOT the way to go.
There are far better ways than body shaming to convince people to work with you or buy your product. Find out why.
Selling wellness products or services on social media is more than just advertising. Here are some great learnings from some inspirational and successful wellness brands.
Wellness businesses can do very well on social media, there’s no doubt about that.